THE SHOP TELLS STORIES.
Born out of NeueHouse, we collaborate with brands and artists to express originality through filmmaking.
The Art of Movement
NYC Dance Project
In a collaboration with NYC Dance Project, this performance short features two extrordinary talents - Cassandra Trenary and a Principal Dancer of the American Ballet Theatre, Daniil Simkin.
The piece was filmed in the still-under-construction Gallery Penthouse at NeueHouse Madison Square. It juxtaposes the beauty and grace of the human form against rough and dilapidated surroundings.
Native Instruments: ODESZA
Artist Insight
Native Instruments, a leading creator of audio production software & hardware, approached us to create a documentary featuring one of our favorite musical talents, the Grammy-nominated electronic music duo ODESZA.
Back in Seattle between sold-out tours, ODESZA was hard at work on their next album when we arrived at their home studio. Set amidst the undeniable atmosphere of the Northwest, we explored what inspires ODESZA's sound, how they use Native Instruments to craft their music, and where they are headed next.
Commodity Goods
Brand Education
Commodity Goods, an international lifestyle brand, believe in experimentation and freedom. In partnership with some of the worlds best artisans, they put little financial or creative restrictions on the creation of their products. The result is a series of unique, elegant, and evocative fragrances.
The Shop created a film to show the breadth of products the brand now offers. This film is a polished, entertaining breakdown of the Commodity Goods offerings, shot in exquisite detail, meant to inspire as well as educate.
1 Hotels
#EXPLORE1HOTELS
1 Hotels is the first chain of hotels to be entirely eco-friendly. Each property is thoughtfully designed, from building materials to room furnishings and live green moments. Every detail is intended to bring the outdoors inside, creating a unique, natural environment.
In an effort to encourage social media engagement, The Shop created a series of films that illustrates a guests journey through each property. Blending both film and photo, the result is a series of high-energy films that paint a vivid picture of each hotel and its most shareable moments.
Commodity Goods
The Platinum Line
Commodity Goods, an international lifestyle brand, believe in experimentation and freedom. In partnership with some of the worlds best artisans, they put little financial or creative restrictions on the creation of their products. The result is a series of unique, elegant, and evocative fragrances.
The Shop set out to create a series of films under the title 'Behind Every Scent is a Story.' Purposefully shying away from overt advertising - the result is a series of films that artistically convey the intention, materials, and process behind each fragrance.
Halle Berry
'Kings'
Halle Berry, Academy Award winning actress and star of the upcoming film Kings, invited us to take a candid look at the close-knit relationships developed over the course of creating a feature film.
Halle guides us through meeting each of the inimitable personalities of the cast - both in front of and behind the camera - that bring Kings to life.
The William Vale Hotel
Its All in the Details
The William Vale Hotel is Brooklyn's newest and most iconic addition to neighborhood. The hotel prides itself on its ability to integrate within the neighborhood and provide a place that both out of town guests and locals can enjoy equally.
The Shop was commissioned to create a series of cultural films that focus on the unique amenities of the hotel. From an elevated public park to an airstream burger joint - main features were highlighted in a three part series focusing on the architecture, food & beverage offerings, and history of the neighborhood.
Chico MacMurtrie x Cadillac
The Amorphic Robot Church
Since the late 1980s, Chico MacMurtrie has explored the intersection of robotic sculpture, new media installation, and performance. MacMurtrie’s work investigates organic life from deep within, finding geometry in all living systems.
As part of Cadillac's #CreativelyDriven campaign highlighting artists, this piece dives into the thought process behind Chico's work. It looks at his past and present body of work - ultimately culminating in a performance by his robot tribe.
featured on
PAPER MAG
Live Your Truth
Vogue
Director Sara Jordenö made waves at the Sundance and Berlin Film Festivals last year with her award-winning documentary KIKI. The film explored the LGBT-community by examining their large performance gatherings and the personal struggles of the performers.
The Shop partnered with Jordenö and IFC to create "Live Your Truth", a short piece featuring several of the characters from KIKI and their striking movements.
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